Featured Resources
All About Google: The Algorithm
In this guide, learn more about Google's algorithm and its most impactful updates to better understand rankings and visibility.
Domain Authority
DA is a Moz proprietary metric which predicts how well a site will rank in the SERPs. Learn more about this metric and how to use it.
Popular Articles
How To Do An SEO Competitor Analysis
Create a strategy for analyzing where and how your competitors are outperforming you in the SERPs.
How to Rank on Google
This 25-step checklist can set you on the path to success.
Page Authority
Similar to DA, PA predicts how well a specific page will rank. Learn more about how to use this metric.
What is a SERP feature?
SERP features are dominating more and more of the SERPs - what are they and how can you capture them?
A Different Way of Thinking About Core Updates
Tom Capper discusses the main flavors of core updates and what they mean for your site.
Google E-A-T: Guidelines and SEO Benefits
Learn about Google E-A-T (expertise, authority, and trust) guidelines and how they can benefit your SEO strategy.
The Latest From The Blog
How to Future-Proof Your SEO Strategy with Relevance Engineering
Moz’s Brand Authority: Multi-Market, More Features, More Data!
Content Churn in Google Doubled Over Five Years
Benchmark your site's visibility
The free Domain Authority checker provides an overview of your ranking keywords and current link profile.