Analytics and Reporting
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Learn how an everyday inbound marketer can make use of simple APIs to discover more about your links (or potential links). Are they good or bad? What do they say about your site? Who?s got the good stuff?
Figure out what's working for your site with attribution modeling. Mike takes two basic tools: GA and Excel and turns them into a goldmine of information.
As marketers, we often fall in love with the wrong metrics and optimize/report in ways that don't move the business goals forward. In this talk, Avinash will show a simple, powerful process to focus on and measure the right metrics, then customize your tools to make magical awesomeness an everyday event.
Whether you're building a robust SEO team or leveling up your own marketing skills, this Moz Academy SEO Essentials Certification covers everything you need to quickly ramp up on fundamental SEO topics and develop a competitive SEO strategy.
Did you miss this year's MozCon? Now is your chance to experience what everyone has been talking about! We have over 10 hours of actionable marketing knowledge.
Finding qualified SEO managers to add to your team is no small feat. From writing the job description to creating a training program, learn how to hire the right people and equip them with everything they need to hit the ground running.
Learn how to track the impact of your SEO in, well, SEO terms.